PERFECT Deli Fresh Dog Rolls – Natural & Tasty Dog Food

PERFECT Deli Fresh dog rolls are a great fresh food choice for your dog; for the quality nutrition they are, the fresh ingredients we use and the tasty variety that they add to your dog’s meal.

To make PERFECT Deli Fresh dog rolls, we use fresh New Zealand meats* and fresh vegetables for a delicious, nutrient dense and well-balanced food that your dog will love.

Our dog rolls are a convenient ‘ready to feed’ prepared fresh food for your dog, gently cooked for easy and efﬁcient digestion by your dog, while retaining the natural nutrient content of the fresh ingredients.

*Contains no meat meal or bone meal.

100% Complete & Balanced diet

High Protein. No Added Sugar. No Added Wheat

Perfect for all ages and breeds

We collect the tasty, meaty bits that would otherwise go to waste while processing meat for human consumption and upcycle them into nutritious, meaty dog rolls.

Learn more here

CHUNKY MEAT

Ingredients

Fresh meats and by-products (beef, pork, lamb, chicken), rice, natural gelling agents, salt, stabiliser (phosphoric acid), flaxseed oil, vitamins and minerals, preservatives (potassium sorbate, sodium nitrate), antioxidant (sodium erythorbate).

*Excluding water for processing.

Keep your DELI FRESH dog rolls in the fridge where all fresh, good food is kept.

Once opened, consume within 5 days.

Typical Analysis

	As Fed	As Dry Matter
Energy (ME kcal/kg)	1900	5620
Crude Protein	15%	43.0%
Fat	16%	48.0%
Carbohydrate	1.2%	3.6%
Crude Fibre	0.2%	0.6%

Recommended Daily Feeding Guide for Adult dogs

Dog Weight	Grams per day
5 – 10kg	210 – 350g
10 – 20kg	350g– 590g
20 – 30kg	590g – 810g

Feeding amounts are a guide only. Feed to condition, breed, life stage and activity levels of your dog. Suitable as an adult dog food and as a puppy food.

*PERFECT Deli Fresh dog roll is specially formulated to meet AAFCO (Association of American Feed Control Officials) nutritional profiles for all life stages from puppy to adult dog.

MEAT & VEG

Ingredients

Fresh meats and by-products (beef, pork, lamb, chicken), vegetables (carrots and peas), rice, natural gelling agents, stabiliser (phosphoric acid), flaxseed oil, salt, vitamins and minerals, preservatives (potassium sorbate, sodium nitrite), antioxidant (sodium erythorbate).

*Excluding water for processing.

Keep your PERFECT dog rolls in the fridge where all fresh, good food is kept.

Once opened, consume within 5 days.

Typical Analysis

	As Fed	As Dry Matter
Energy (ME kcal/kg)	1860	5500
Crude Protein	12%	34%
Fat	16%	47.0%
Carbohydrate	2.5%	7.4%
Crude Fibre	0.4%	1.2%

Recommended Daily Feeding Guide for Adult dogs

Dog Weight	Grams per day
5 – 10kg	220g – 360g
10 – 20kg	360g – 610g
20 – 30kg	610g – 830g

Feeding amounts are a guide only. Feed to condition, breed, life stage and activity levels of your dog. Suitable as an adult dog food and as a puppy food.

*PERFECT Deli Fresh dog roll is specially formulated to meet AAFCO (Association of American Feed Control Officials) nutritional profiles for all life stages from puppy to adult dog.

QUESTIONS ABOUT DOG ROLL

Why is PERFECT Deli Fresh dog roll a good food?

PERFECT Deli Fresh dog roll is a great choice of food for your dog for many good reasons:

The high moisture content of dog roll as compared to a dry dog food, helps to keep your dog hydrated in addition to allowing you to offer a larger meal size than a dry meal, helping your dog feel fuller from its meal, making it easier to maintain your dog’s ideal weight.

PERFECT Deli Fresh is a nutrient dense food for your dog. Nutrient dense foods supply a generous amount of one or more nutrients compared to the number of calories. Refer to the What is a nutrient dense dog food for more information.

The dog roll is gently cooked for easy and efficient digestion and retains the natural nutrient content in the ingredients while the heating process kills any potential pathogens.

The high protein nature of dog roll is a healthy diet for growing dogs. During puppyhood, when young dogs need more protein to grow, the high protein content of PERFECT Deli Fresh dog roll provides the extra protein a growing dog needs.

Feeding PERFECT Deli Fresh dog roll to your dog offers variety for your dog. PERFECT Deli Fresh dog roll is easy to serve and can be offered to the specific needs of your dog; slice, shred, cube, mash, grate or crumble, feed as a meal, a complement to a meal or as a snack treat for your dog.

What is a nutrient dense food?

We define foods that supply generous amounts of one or more nutrients compared to the number of calories as nutrient dense.

PERFECT Deli Fresh dog roll is a nutrient dense food that contains a rich level of fresh animal sourced protein, vitamins, minerals and healthy fats to deliver your dog a complete and balanced diet.

How to transition your dog from a dry dog food to a dog roll food?

If you are transitioning your dog from one diet to another, it is recommended to do so gradually over several days, by slowing adding a little of the new diet into the old diet.

Any sudden change of diet can cause an upset in your dog’s digestive system causing constipation or diarrhoea. To avoid the risk of this occurring, it is best to gradually introduce the new food over a +/- ten-day period. Starting with 10% of the new food mixed into 90 % of the old diet and increasing the proportion of the new diet addition slowly over time, for instance by 10% a day and reducing the amount of the old diet by 10% a day. This allows your dog’s digestive system to adjust to the new diet.

Keep an eye on your dog’s bowel movements during the transition period to ensure that the speed of the diet transition is not causing digestive upset.

The reality is that it’s completely your choice whether you want to feed your dog grain based or grain free dog food. The most important thing is to choose a food that’s complete and balanced and appropriate for his age, size, and activity level.

How much to feed your dog?

One of the best ways to keep your dog healthy is to feed them the right amount of a complete and balanced dog food. Too little food and your dog could suffer from nutritional deficiencies, and too much could lead to obesity and other health problems related to being overweight.

The correct amount of food to feed is very much individual to your dog, and varies greatly depending on your dog’s breed, age, activity, what type of food you are feeding, their metabolic rate, the amount of exercise they get and even the weather, so the best advice is use the feeding guide as just that, a guide and feed to your dog’s condition.

To begin with, review the recommended feeding guide on your dog food’s label. The amounts are usually stated as the recommended amount for your dog over a 24-hour period.

Most adult dogs eat two meals a day (puppies often require three or more feedings), so you will need to divide the amount recommended on the feeding table by the number of meals you are offering your dog each day.

It is important not to over feed puppies as this can cause health issues later in life. Consult your vet or the breeder who you got your puppy from. They should be able to give you good advice. The key with puppies is you don’t want them to grow too quickly by over feeding them. Each breed is different so again, talk to your breeder or vet about the rate of weight gain that is healthy for your puppy.

Check your dog’s condition every 2-4 weeks and if your dog is inappropriately gaining or losing weight (body fat), adjust the portion sizes appropriately. In general, dogs who are a healthy weight have an ‘hourglass’ figure from a top-down view. Their abdomen should be narrower than their chest and hips. When viewed from the side, they should look ‘tucked up’. This means that when they are standing, their chest is closer to the ground than their belly and lastly, their ribs should not be readily visible but easily felt with light pressure.

A useful guide on whether you have the amount that you are feeding your dog right is to reference a ‘Condition Score Chart’ from a reputable organisation such as World Small Animal Veterinary Association.
Body Condition-Score Dog.pdf

Talk to your veterinarian if you have any questions or concerns about your dog’s health or diet.

Are PERFECT Deli Fresh dog rolls safe to feed to my dog?

Yes, they are. They are handled as a ‘chilled product’ from the store to the factory. Once at the factory, the ingredients are gently cooked in a process that pasteurises the dog food, killing any potential pathogens while retaining the natural nutrient content of the ingredients.

Are PERFECT Deli Fresh dog rolls a quality nutrition option for my dog?

Yes. This dog roll is a 100% complete and balanced diet for your dog. It is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages of a dog.

Dog roll is a nutrient dense food for your dog that contains rich levels of fresh animal sourced protein, vitamins, minerals, fresh vegetables, and healthy fats to deliver your dog a nutritious, complete and balanced diet.

We define nutrient dense foods as foods that supply generous amounts of one or more nutrients compared to the number of calories in the food.

What food ingredients are used in PERFECT Deli Fresh dog rolls?

Meat proteins from both the deli and the butchery department are collected. The food leftovers that can go into the collection bin are meat, fat, bones, deli meats, sausages and any vegetables that are mixed with the meat. Each roll has a minimum of 20% upcycled meat.

No meat protein that has ‘gone off’ is used.

QUESTIONS ABOUT UPCYCLING

What is Upcycling?

Food upcycling is the process of creatively repurposing food byproducts, surplus ingredients, or otherwise discarded food items into new, high-quality products. The goal is to reduce food waste, promote sustainability, and add value to food materials that might otherwise be thrown away.

Upcycled food products often use ingredients that are safe and nutritious but would have gone unused or gone to waste due to cosmetic imperfections, surplus production, or industry inefficiencies.

By using ‘left over’ and unwanted ingredients to produce new nutritious foods, we are helping to reduce food waste, reduce greenhouse gases and have a positive impact on the environment.

As a dog owner, upcycled food is a nutritious and transparent way for you to help the planet.

The global issue of food waste?

Up to 40% of food is wasted globally, and that is a big problem for both our society and for our planet. Upcycled food helps to reduce this problem by creating new, high quality food products from otherwise wasted – but perfectly nutritious ingredients.

The Upcycled Food Association (UFA) is a non-profit organisation focused on reducing food waste by growing the upcycled food economy. It was created in 2019 by upcycled food companies themselves, who recognised the power of collaboration in growing a successful upcycled food as a new category and environmental movement. UFA is comprised of Members and Associate Members from around the world.

www.upcycledfood.org

What are the benefits of upcycled food to our environment?

In short, ‘upcycling’ is a way to reduce food waste and thereby help the environment, by creating high quality, nutritious food products from food ingredients that would otherwise not be consumed, and would in most cases, go to waste.

By using ‘left over’ and unwanted ingredients to produce new nutritious foods we are helping to reduce food waste and have a positive impact on the environment.

Upcycling is one way to reduce food waste and help the environment. “Upcycled food businesses are preventing millions of tonnes of food waste each year, equivalent to millions of pounds of CO2 emissions prevented, and millions of gallons of water saved’.

lovefoodhatewaste.co.nz